2 growth retainers open this month. book a call →

Marketing that fills the pipeline.

Marketing that fills the pipeline.

Marketing that fills the pipeline.

b2b growth marketing. since 2019.

Northbound is a ten-person B2B growth team. We plan, launch and run the campaigns, content and landing pages that turn traffic into qualified leads — against a pipeline target we agree on in week one.

book a call.

see the results.

The Northbound team reviewing a campaign dashboard together

trusted by 40+ b2b teams.

( 01 ) outcomes.

Numbers we get paid for.

Numbers we get paid for.

Numbers we get paid for.

qualified leads.

Median growth in sales-qualified leads over the first two quarters.

qualified leads.

Median growth in sales-qualified leads over the first two quarters.

cost per lead.

Median drop in blended cost per lead after the first 90 days.

cost per lead.

Median drop in blended cost per lead after the first 90 days.

to first leads.

From kickoff to the first qualified leads in your CRM.

to first leads.

From kickoff to the first qualified leads in your CRM.

point of view.

Most B2B marketing is busywork — reports full of impressions and clicks while sales waits for leads. We run marketing like a sales team: one pipeline number, a weekly cadence, and every channel judged by the revenue it brings.

( 02 ) fit.

Built for teams who need pipeline, not posts.

Built for teams who need pipeline, not posts.

Built for teams who need pipeline, not posts.

built for.

Teams with a proven offer and a sales team to call the leads.

B2B companies from $2M to $50M ARR
Founders who want marketing tied to revenue
Teams ready to test paid, SEO and content together
A decision-maker who can approve budget in a day

not for.

Projects that need a different kind of agency.

B2C brands and ecommerce stores
Awareness campaigns with no revenue goal
Teams with nobody to follow up on leads
One-off ads with no budget to learn

( 03 ) services.

Everything a B2B pipeline needs.

Everything a B2B pipeline needs.

Everything a B2B pipeline needs.

all services.

01

Strategy & positioning

01

Strategy & positioning

02

Paid acquisition

02

Paid acquisition

03

SEO & content

03

SEO & content

04

Landing pages & CRO

04

Landing pages & CRO

05

Automation & analytics

05

Automation & analytics

( 04 ) results.

Proof, not promises.

Proof, not promises.

Proof, not promises.

all cases.

Fintech

paid + cro.

Ledgerline

41 → 126

demo requests / month

Logistics

launch sprint.

Parcelwise

0 → 40

sales calls, month one

HR tech

seo & content.

Fieldnote

12% → 47%

share of leads from organic

Healthtech

paid acquisition.

Halden

$310 → $142

cost per lead

( 05 ) process.

First leads in 30 days.

First leads in 30 days.

First leads in 30 days.

four steps, one team, one pipeline number.

01

week 1.

Audit

Funnel, analytics and CRM audit plus interviews with your sales team. We leave with a pipeline model and a 90-day plan.

02

week 2.

Build

Tracking, landing pages, ad accounts and the first creative — set up to measure leads and pipeline, not clicks.

03

day 10.

Launch

Campaigns go live with weekly creative and landing-page tests. The first qualified leads usually land the same week.

04

day 30+.

Scale

We cut what doesn’t convert, double what does and report on pipeline every week — not on impressions.

01

week 1.

Audit

Funnel, analytics and CRM audit plus interviews with your sales team. We leave with a pipeline model and a 90-day plan.

02

week 2.

Build

Tracking, landing pages, ad accounts and the first creative — set up to measure leads and pipeline, not clicks.

03

day 10.

Launch

Campaigns go live with weekly creative and landing-page tests. The first qualified leads usually land the same week.

04

day 30+.

Scale

We cut what doesn’t convert, double what does and report on pipeline every week — not on impressions.

01

week 1.

Audit

Funnel, analytics and CRM audit plus interviews with your sales team. We leave with a pipeline model and a 90-day plan.

02

week 2.

Build

Tracking, landing pages, ad accounts and the first creative — set up to measure leads and pipeline, not clicks.

03

day 10.

Launch

Campaigns go live with weekly creative and landing-page tests. The first qualified leads usually land the same week.

04

day 30+.

Scale

We cut what doesn’t convert, double what does and report on pipeline every week — not on impressions.

( 06 ) comparison.

One team. One pipeline number.

One team. One pipeline number.

One team. One pipeline number.

In-house hire

first leads.

3–6 months to hire and ramp

price.

$140k+ a year per marketer

who owns results.

one person, many hats

reporting.

whatever there’s time for

channels.

usually one or two

Typical agency

first leads.

6–8 weeks of onboarding

price.

$8k–20k a month + % of ad spend

who owns results.

an account manager

reporting.

impressions and clicks

channels.

the ones they sell

Northbound

first leads.

30 days

price.

from $3,800 a month, on the website

who owns results.

us — against a pipeline target we agree on

reporting.

pipeline and revenue, weekly

channels.

paid, SEO, content, CRO, email

In-house hire

first leads.

3–6 months to hire and ramp

price.

$140k+ a year per marketer

who owns results.

one person, many hats

reporting.

whatever there’s time for

channels.

usually one or two

Typical agency

first leads.

6–8 weeks of onboarding

price.

$8k–20k a month + % of ad spend

who owns results.

an account manager

reporting.

impressions and clicks

channels.

the ones they sell

Northbound

first leads.

30 days

price.

from $3,800 a month, on the website

who owns results.

us — against a pipeline target we agree on

reporting.

pipeline and revenue, weekly

channels.

paid, SEO, content, CRO, email

( 07 ) testimonials.

Clients say it better.

Clients say it better.

Clients say it better.

“For the first time, marketing and sales report the same number. Demo requests tripled — and our ad spend didn’t.”

Dana Whitfield

VP Marketing, Ledgerline

+207% demo requests

“For the first time, marketing and sales report the same number. Demo requests tripled — and our ad spend didn’t.”

Dana Whitfield

VP Marketing, Ledgerline

“We came out of stealth with no marketing at all. Thirty days later our calendar was full of qualified calls.”

Marcus Hale

Co-founder, Parcelwise

“They stopped us buying more clicks and built the pages buyers actually search for. Organic is now our #1 lead source.”

Aiko Brandt

Head of Growth, Fieldnote

+207% demo requests
VP Marketing, Ledgerline
40 sales calls in month one
Co-founder, Parcelwise
47% of leads from organic
Head of Growth, Fieldnote
−54% cost per lead
CMO, Halden
3× visitor-to-lead rate
Founder, Tessellate

( 08 ) pricing.

Prices on the website.

Fixed fees, published. Ad spend goes straight to the platforms — we never take a percentage of it.

project.

retainer.

Lead gen

One channel run properly — paid or SEO — with weekly tests and reporting on pipeline.

per month · ad spend billed by the platforms

One channel: paid or SEO

Weekly creative or content tests

Landing-page tweaks included

Weekly pipeline report

Cancel any time after 3 months

start a retainer.

Growth partner

most chosen.

A standing growth team across paid, SEO, content and CRO.

per month · most teams pick this

Paid + SEO + content

2 new landing pages a month

CRO and A/B testing program

Bi-weekly strategy call with sales

Shared Slack channel

start a retainer.

Embedded team

Strategist, media buyer, writer and designer working like your own marketing department.

per month · quarterly plan

All channels incl. email and outbound

Dedicated strategist + media buyer

Unlimited creative, one at a time

Quarterly messaging review

Same-day turnaround on fixes

start a retainer.

Custom

Several markets, a product launch or an in-house team to train? We scope it on a call and send a fixed price within 48 hours.

fixed price in 48 hours

book a scoping call.

( 08 ) pricing.

Prices on the website.

Fixed fees, published. Ad spend goes straight to the platforms — we never take a percentage of it.

project.

retainer.

Lead gen

One channel run properly — paid or SEO — with weekly tests and reporting on pipeline.

per month · ad spend billed by the platforms

One channel: paid or SEO

Weekly creative or content tests

Landing-page tweaks included

Weekly pipeline report

Cancel any time after 3 months

start a retainer.

Growth partner

most chosen.

A standing growth team across paid, SEO, content and CRO.

per month · most teams pick this

Paid + SEO + content

2 new landing pages a month

CRO and A/B testing program

Bi-weekly strategy call with sales

Shared Slack channel

start a retainer.

Embedded team

Strategist, media buyer, writer and designer working like your own marketing department.

per month · quarterly plan

All channels incl. email and outbound

Dedicated strategist + media buyer

Unlimited creative, one at a time

Quarterly messaging review

Same-day turnaround on fixes

start a retainer.

Custom

Several markets, a product launch or an in-house team to train? We scope it on a call and send a fixed price within 48 hours.

fixed price in 48 hours

book a scoping call.

( 09 ) team.

Ten people. Zero handoffs.

Ten people. Zero handoffs.

Ten people. Zero handoffs.

Strategy, paid, SEO, content, CRO and analytics under one roof. The people on your kickoff call are the people who run your campaigns — no account managers, no subcontractors.

2 growth retainers open this month.

meet the team.

Has planned 140 B2B launches. Still starts every one with a sales call.

Mara Okafor

Founder · growth strategy

Keeps a folder of 3,000 B2B ads. For research, he says.

Jonas Lind

Creative director

Connects forms, ads and CRMs. Has never lost a lead to a broken webhook.

Priya Raman

Marketing engineer

Former SDR. Knows every sales objection by heart.

Teo Vasquez

Copy, content & SEO

The Northbound team reviewing a campaign dashboard together

( 10 ) recognition.

Recognition.

Recognition.

Recognition.

11 awards since 2021.

2026

2026

The Pipeline Awards

Campaign of the Year

Ledgerline

Ledgerline

2026

2026

Paid Media Honors

Shortlist, Performance

Halden

Halden

2025

2025

Search & Content Prize

Best B2B SEO Program

Fieldnote

Fieldnote

2025

2025

The Lead Gen List

Nominee, Lead Generation

Tessellate

Tessellate

2024

2024

Growth Masters

Finalist, Retainer of the Year

Brightwater

Brightwater

( 11 ) faq.

Questions, answered.

Questions, answered.

Questions, answered.

Still unsure? Ask us anything on a 20-minute call — no deck, no pitch, just your pipeline.

all questions.

How fast will we see leads?

Do you guarantee results?

What does it cost?

Which channels do you run?

What do you need from us?

Do you work with our CRM?

( 12 ) journal.

Notes on growth

Notes on growth

Notes on growth

all notes.

Messaging

6 min read.

The five-second test for B2B landing pages

If a buyer can’t say what you sell after five seconds, no ad budget will save the click. Here’s how we run the test.

Messaging

8 min read.

Why your pricing page is your best salesperson

Hiding prices doesn’t create demand. It creates calls that end with “send me something”.

Process

7 min read.

How we get B2B teams their first leads in 30 days

The calendar, the rituals and the three decisions we refuse to postpone.

i need

( 13 ) let’s talk.

Let’s fill your pipeline

Pick what you need — we reply within one business day with a plan, a price and a date for your first leads.

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