Process
7 min read.
How we get B2B teams their first leads in 30 days
The calendar, the rituals and the three decisions we refuse to postpone.
the short version.
One team, campaigns live on day ten, first qualified leads within thirty days — and no handoffs in between.
Mara Okafor
Founder · growth strategy
Thirty days is not a stunt. It’s what happens when one team owns the strategy, the creative and the campaigns — and nobody waits for a handoff.
The calendar
Week one is interviews, the ICP and the offer. Week two is landing pages and creative. On day ten campaigns go live, and the rest of the month is daily optimisation plus a weekly call with sales about lead quality.
