Messaging
8 min read.
Why your pricing page is your best salesperson
Hiding prices doesn’t create demand. It creates calls that end with “send me something”.
the short version.
Public prices filter out the wrong leads and bring the right ones to the first call with a budget already in mind.
Mara Okafor
Founder · growth strategy
Hiding prices doesn’t create demand. It creates calls that end with “send me something”.
What changes when prices are public
Unqualified leads drop, qualified leads arrive with budget, and your sales team stops spending first calls on discovery that a page could have done.
