( results )
( the story )
Halden keeps clinics HIPAA-compliant without a consultant. Every ad needs legal review, and their leads cost $310 each.
The problem
Slow creative approvals, broad targeting and one landing page for every audience.
What we did
Pre-approved creative frameworks with legal, account-based LinkedIn targeting by clinic size and five audience-specific landing pages.
What changed
Cost per lead fell from $310 to $142, trial starts grew 82% and pipeline returned 4.2× the spend.
