( results )
( the story )
Ledgerline automates invoice reconciliation for mid-market finance teams. They spent $60k a month on ads and couldn’t say which ones made pipeline.
The problem
Six channels, one spreadsheet and no attribution. Sales complained about lead quality; marketing reported on clicks.
What we did
We rebuilt tracking end to end, cut four channels, rewrote the offer around the month-end close and shipped two landing pages built for finance leaders.
What changed
Demo requests went from 41 to 126 a month on the same budget, and cost per lead dropped by 44%.
