Parcelwise

40 sales calls in the first month after launch.

( results )

sales calls in month one

sales calls in month one

lead-to-meeting rate

lead-to-meeting rate

kickoff to first leads

kickoff to first leads

( the story )

Parcelwise came out of stealth with a returns platform for DTC brands, a sales team of two and no marketing at all.

The problem

A new category, no brand awareness and a sales team that needed meetings, not followers.

What we did

A launch sprint: messaging from twelve customer interviews, LinkedIn campaigns to 900 target accounts and a landing page with a live returns calculator.

What changed

Forty qualified sales calls in the first month and an 18% lead-to-meeting rate.

next case.

Fieldnote

Made organic search the #1 lead source.

i need

continue.

i need

continue.