( about )
.Northbound is a B2B marketing team: strategy, paid, SEO, landing pages and analytics under one roof. Founded in 2019, remote across four time zones, booked about two months out.
Has planned 140 B2B launches. Still starts every one with a sales call.
Mara Okafor
Founder · growth strategy
Keeps a folder of 3,000 B2B ads. For research, he says.
Jonas Lind
Creative director
Connects forms, ads and CRMs. Has never lost a lead to a broken webhook.
Priya Raman
Marketing engineer
Former SDR. Knows every sales objection by heart.
Teo Vasquez
Copy, content & SEO
Animates her grocery lists. Not a joke.
Ines Duarte
Motion & video ads
Has never missed a launch date. Yes, really.
Sam Whitlock
Producer
Has drawn 48 versions of one ad. Shipped the one that converted.
Marat Galeev
Brand & ad design
Modelled every emoji on this site — and named all of them.
Jhua Mensah
3D & illustration
Has run $40M in B2B ad spend. Still checks the dashboard before coffee.
Wang Haoran
Paid acquisition lead
Answers every client email within an hour. Keeps a spreadsheet to prove it.
Lucy Zhou
Client partner
( principles )
01
Pipeline first.
We plan backwards from qualified pipeline — not traffic, clicks or impressions.
02
Prices in public.
Every price on our site is a price we quote. No percentage of ad spend, no hourly surprises.
03
One team, one channel.
The people on your kickoff call run your campaigns. One Slack channel, 24-hour review loops.
04
Test, then scale.
Every channel earns its budget. We test small, keep what moves pipeline and cut the rest.
