( journal )

Notes on growth

What we learn running B2B marketing: messaging, paid, analytics and the occasional opinion about emoji.

Messaging

6 min read.

The five-second test for B2B landing pages

If a buyer can’t say what you sell after five seconds, no ad budget will save the click. Here’s how we run the test.

Messaging

6 min read.

If a buyer can’t say what you sell after five seconds, no ad budget will save the click. Here’s how we run the test.

( all notes )

Messaging

8 min read.

Hiding prices doesn’t create demand. It creates calls that end with “send me something”.

Process

7 min read.

The calendar, the rituals and the three decisions we refuse to postpone.

Analytics

6 min read.

One dashboard, one definition of a qualified lead and the weekly meeting that keeps both teams honest.

Messaging

6 min read.

Your sales team already knows the five reasons deals stall. Put the answers on the page.

Paid

5 min read.

Five audiences, three offers, two formats — and the one metric we watch before anything else.

i need

i need