Analytics
6 min read.
Attribution that sales and marketing both trust
One dashboard, one definition of a qualified lead and the weekly meeting that keeps both teams honest.
the short version.
Agree on one definition of a qualified lead with sales first. The dashboard is the easy part.
Priya Raman
Marketing engineer
Most attribution fights aren’t about models. They’re about two teams counting different things. Fix the definitions first and the dashboard almost builds itself.
The setup
One definition of a qualified lead, signed off by sales. UTMs that survive the CRM. A pipeline dashboard both teams open every Monday — and a rule that nobody reports on clicks.
