( results )
( the story )
Tessellate unifies product data pipelines. Their free schema tool had 30k monthly users and almost no leads.
The problem
A popular free tool with no path to a sales conversation.
What we did
In-product prompts, a gated benchmark report and a testing program on the signup flow — eight tests in the first quarter.
What changed
Visitor-to-lead rate tripled from 2.1% to 6.4%, and sales meetings grew 47%.
